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Our Bureau

New Delhi, Nov. 23

Khaitan Electricals Ltd said it would foray into the retailing market with the launch of its Khaitan City and Khaitan Fantasy outlets. While Khaitan City would be the one-stop-shop for electrical solutions, Khaitan Fantasy outlets would provide a complete range of fans from the company, said a company release.

The company also recently diversified into the highly competitive electrical segments industry. These include company-launched isolators, distribution boxes, miniature circuit breakers (MCB) and residual current circuit breakers (RCCB). Khaitan Fantasy outlets will stock designer fans ranging from Rs 5,000 to a lakh. With a 15 per cent growth in demand for fans and a boom in the real estate sector as well as the trend of looking for different models, the company is looking to plug the gap in this sector through its retail venture. Khaitan City outlets are set to open within a week, while the first Khaitan Fantasy outlet would open by early January 2007.

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