The Hindu Business Line : ICI Paints unveils ColourFutures 2007

ICI Paints, makers of Dulux Paints, has tied up with the Fashion Design Council of India to shoot a joint TV commercial featuring Kareena Kapoor, to be directed by filmmaker Karan Johar.

Kareena Kapoor will be the brand ambassador for the Dulux Velvet Touch product as well as ColourFutures, a concept that forecasts international colour trends every year.

ICI Paints will also soon come out with a product targeted especially at the south Indian market — Dulux Light and Space, which will reflect light better and give a feel of larger space indoors.

This was announced here by Mr Rajat Johri, Marketing Manager - Exteriors and Innovations, ICI India (Paints Division), at the launch event of ColourFutures 2007.

Ms Nicki Barton, Global Marketing Manager, ICI UK, and part of the ColourFutures team, presented the colours and themes that would be in vogue for the next year. The dominant colours include sunny yellow, deeper red, vibrant electric green, and turquoise blue across themes such as `Colour therapy', `Mix and Match', `Flavours of Home' and `Connection Point.' The colour of the year is an elegant innovative and versatile pink with grey and blue undertones and has a unisex appeal.

Ms Barton said a lot of inspiration for the global forecast was drawn from India as well since it was a "key market that influences global trends."

The colour forecast is available in the form of a ColourFutures 2007 book that will guide consumers to create the perfect look to their homes. It also provides colour predictions on fashion and lifestyle.

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