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How would one react to an SMS press invitation that claimed that the announcement at the meet would "herald a new FDI trend in Indian business. This development will add new players as has happened in real estate and retail. It will open a new channel of investment and promote a new business avenue for Indian business houses."

With big-ticket announcements making news every other day, the invitation was taken very seriously and the press showed up in full strength at the appointed time and venue.

So what was it all about?

A little known fast food joint announcing expansion plans for the next several years with a private equity investment of Rs 25 crore! True, everything is hyped these days, but this time the PR agency definitely over-pitched the event.

Our Bureau

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