The Hindu Business Line : `Need for innovations at the bottom of the pyramid'

As the ecosystem, talent and financial system are now ready, we can expect to see more innovations specifically for the Indian market, predicted industry experts at a discussion organised by Nasscom in the city on Wednesday.

"Of the six billion humans in the world, four are below poverty line. There is a need for innovation for those at the bottom of the pyramid," said Mr Sridhar Mitta, Managing Director and Chief Technology Officer, e4e India, speaking at the seminar on `Making tech innovation integral to business strategy'.

Autonomy is necessary to invent, and the market for talent is demanding interesting work, said Mr Pete Deemer, Chief Product Officer, Yahoo! India Research and Development. He said there has been a shift in perception of Bangalore of late, with the increasing number of innovations rising from the city.

Also participating in the seminar, visiting CTO of Accenture, Mr Donald J. Rippert, spoke of the need to integrate innovation into the company's business. "We need to focus on evolutionary innovation, and create a culture in the company that enables continuous innovation.

The company needs to make it clear what's in it for the innovators to encourage more innovation. It should be part of the business strategy, not just `by accident'," said Mr Vivek Mansingh, Country Manager, Products Group, Dell India.

"If innovation were random, we would not hire PhDs," said Mr Rippert.

Marketing

There is a rising need for marketing innovation, and joining technology innovation with business innovation, advised Professor S. Sadagopan, Founder Director, International Institute of Information Technology Bangalore (IIITB). Innovation in the service industry can help change customers' lives. Technology can be used to change the business model and reduce costs drastically, pitched in Mr Mitta.

TECH BYTES

Mr Donald J. Rippert, CTO, Accenture, relayed some generic technology trends in the city on Wednesday.

"As basic hardware continues to evolve, computing power will jump from the single-core, six Giga flops in 2005 to a quad-core 100 Giga flops by the end of the decade. Wireless communication will also see a jump from 0.2 mbps to 1-2 mbps while the price of storage will drop by a tenth of the $1 per GB in 2005 by 2010," he said.

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