The Hindu Business Line : Landmark Group to enter hospitality sector

Dubai-based Landmark Group, owners of the Lifestyle retailing brand, said that it was all set to foray into the hospitality sector through setting up three-star hotels, food courts, restaurants and amusement zones, under a separate group entity, Citymax Hotels.

"We plan to set up a total of 12 three-star hotels within the next three years across all the major cities in the country," said Mr Ravi Saxena, Managing Director of Citymax Hotels (India) Pvt Ltd.

"We want to build a chain of hotels that are based on the theory of providing better value to our customers as compared to our competitors," he added.

The Group is also looking at setting up amusement zones called `Fun City', a concept that it has already tried out in West Asia, across leading malls in the country. "It will be the ideal place where all mothers can safely keep their children so that they can shop hassle-free," said Mr Saxena.

A total investment of about $30 million has been slated to open 30 such amusement zones within the next five years.

Landmark is also planning to set up food courts in several big malls.

"We plan to set up food courts in large malls in the country across tier-1 and -2 cities," said Mr Saxena. The company has already short-listed 15-20 brands to tie up for its 20,000-40,000 sq ft food courts.

"We also plan to start our own restaurant business, where we will have multi-cuisine outlets. Our idea is to provide authentic food at affordable prices," he added.

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