The Hindu Business Line : Maruti ties up with banks to promote scheme for NRIs

Maruti has tied up with SBI, HDFC Bank and ICICI Bank for easy finance options to prospective NRIs opting for the `NRI Dil se' scheme. The company currently has a tie-up with Citibank.

The NRI scheme launched in July 2006 is primarily targeted at Indians residing abroad. Under it, NRIs can gift cars to their nominees residing in India.

Other features include a special price, exclusive after-sales service and convenient payment options.

The company is offering 90 per cent of the ex-show room price with an EMI starting as low as $99.

In four months, the company has sold 365 units under the scheme, with many enquiries in the pipeline.

The US, Canada and Gulf countries are the primary regions from where NRIs have opted for the scheme.

Moreover, new and emerging markets, where dealerships are unviable, have opened up.

The whole exercise has been an eye-opener for the company as it has set a benchmark to meet expectations much higher than that of the average Indian customer. In its endeavour to promote the scheme, the company is in talks with NRI associations to build a strong database on the community.

To maintain the high trust factor, the company has introduced unique features for prospective NRI clients by offering free pick-up and drop facility for two years and a back-up vehicle in case of service delay.

Customers can register themselves on the Net, choose the car to be gifted and place an order by opting for one of the three payment modes - money transfer, credit card or finance.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Rupee weakens by 16 paise

Govt assures support for United Bank capital rejig

Standardising insurance norms

RBI allows new category of NBFCs

Maruti ties up with banks to promote scheme for NRIs

Mediclaim for senior citizens unveiled

Widen coverage in rural areas, Kalam tells NIC

Star Health to sell policies through registered agents

Bonds prices end flat

YES Bank enters microfinance sector

Financial inclusion drive

IFC may invest Rs 100 cr in Moser Baer project

Call rates unchanged

TMB cuts NRE deposit rates

`Insurance is long-term savings'