Business Daily from THE HINDU group of publications Friday, Dec 08, 2006 ePaper |
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Marketing
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Brands Dormeuil Birla's premium range Our Bureau
The Vanquish range, made of 80 per cent pashmina and 20 per cent vicuna fabrics, has a total of 300 suit lengths in 17 designs on offer across the world. Speaking on the occasion, Mr Siddharth Birla, Vice-Chairman, Birla VXL Ltd said, "We plan to expand our retail network by developing/tying up with premium stores across the country. As Dormeuil cloth continues to expand in India, we look forward to the eventual arrival of Dormeuil's newly launched ready-to-wear concept."
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