MARKETING
STRATEGY
Managing reputation
Transparency, effective ad strategy and robust PR can help brands build enduring reputations.
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HBO lines up blockbusters to sustain growth
HBO is confident of continuing its growth of 15 to 20 per cent in 2007 with a line up of blockbusters to be premiered on television next year. "The number one position is not etched in stone," said Ms Shruti Bajpai, Country Manager, HBO South ...
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INSIGHT
Turning rivals into allies
To compete with FMCG companies, modern retail is using mom-'n-pop stores to sell its private labels!
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Breaking down the `Wal'
What Wal-Mart is all about and how its entry into India will change the country's retailscape.
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ADVERTISING
Ashok Leyland ad campaign puts customer in focus
To convey the customer-oriented side of its business
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PROMOTIONS & OFFERS
Star track
Celebrity endorsements get scientific with Percept and Hansa showing the way
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Tata Indicom pre-paid offer
Tata Teleservices Ltd has announced a new pre-paid mobile phone with FM radio priced at Rs 2,199 and comes with additional benefits of free incoming calls for two years and 2,000 minutes of free calls to any Tata phone. Named ...
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Idea contest winner
Idea Cellular on Wednesday announced the Honda City grand prize winner for `Idea Dhamaka Contest'. According to an Idea statement, Mr Anand Sagar of Hyderabad was the winner of a Honda City car. ...
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RETAILING
US grocery chain plans centre
Supervalu Inc, the 130-year-old US grocery chain, is setting up its IT operations in Bangalore as part of its ongoing work to support its strategic initiatives. The company is investing $50 million over five years in Supervalu ...
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BRANDS
SlashSupport creates brand ManageInfra
SlashSupport, an offshore technology support company of the San Jose-based CSS Group, has created ManageInfra, a separate brand for its Remote Infrastructure Management business. ManageInfra has ramped up its relationship with the US-based ...
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OUTLOOK
Striking a perfect pose
A Lladro scion on the brand and its plans for India.
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Jewellers see good biz from NRIs on holiday
Season contributes significantly to surge in sales
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Celebrity fashions a new blueprint
Hopeful of a strong comeback by Q4
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PEOPLE
Dawnay, Day International's Director
Dawnay, Day International Ltd (DDI) has appointed Ms Alka Bali as Director. DDI is the holding company of the London head quartered Dawnay, Day Group's financial services activities. Prior to this, Ms Bali was a Senior ...
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NEW PRODUCTS & SERVICES
ICI Paints' new premium product
ICI Paints expects to gain a larger share of the premium paints market with the launch of Dulux Light & Space paint which claims to reflect up to twice as much light back into a room because of which it will look brighter and more spacious. ...
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New products from Ammini Solar
The Thiruvananthapuram-based Ammini Solar Pvt Ltd has launched two new products; a solar lantern and a solar-powered uninterrupted power supply system. Speaking at the launch function in the city, the State Industries ...
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Official perfume
PREMIUM BRAND: Former cricketer and brand ambassador of Fragrance World India's Trophy perfume, Kapil Dev, with actor Nisha Kothari at the launch of the perfume in Mumbai on Wednesday. The product carries the tagline of ICC World Cup 2007 and ...
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Perfumed post
LEAVING A NEW STAMP: The Union Minister for Communication and IT, Mr Dayanidhi Maran (right), with the Minister of State, Mr Shakeel Ahmed, during the release of perfumed postage stamp in the Capital on Wednesday. ...
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