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The Prime Minister has advised B-schools to customise courses for rural areas.

With the current emphasis on retail business, there should be a cost-effective model to establish a smoother flow of rural products to urban markets. B-Schools have to accordingly redesign their courses.

Management schools should provide inputs to bridge the rural-urban divide. People should be the focus of development.

K. U. Mada

Mumbai

Letters to the editor and contributions can be sent by e-mail to: bleditor@thehindu.co.in

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