• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Chennai , Dec. 13

ICI Paints expects to gain a larger share of the premium paints market with the launch of Dulux Light & Space paint which claims to reflect up to twice as much light back into a room because of which it will look brighter and more spacious.

Launching the brand here, "the first market outside of the UK," Mr Vikrant Khanna, Marketing Manager, ICI India Ltd, said that the product was a result of consumer research which revealed that as home sizes in metros become smaller there was a need among consumers to make their homes look brighter and bigger.

Mr Khanna said that the new paint was created by the global R&D wing of ICI Paints in the UK with patented "Lumitec technology".

The company plans a comprehensive campaign addressing consumers to painters to market this new product.

ICI claims a 24 per cent share of the premium emulsions paint market, which is around Rs 1,500 crore.

More Stories on : New Products & Services | Paints

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
HBO lines up blockbusters to sustain growth

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line