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Our Bureau

Bangalore, Dec. 15

Wipro Technologies said on Friday that it has been engaged by ITV plc, the largest company in the UK commercial television sector and one of Europe's biggest programme producers, to develop a platform for automating the slotting of advertisements through a robust optimisation engine.

ITV owns eleven major regional licences — Granada TV, LWT, Carlton TV, Central, WestCountry, HTV, Yorkshire TV, Tyne Tees TV, Meridian Broadcasting, Anglia TV and Border Television.

More Stories on : New Business | Radio/TV | Software | Advertising | Wipro Ltd

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