The Hindu Business Line : United Spirits plans series of brands

United Spirits will soon launch a series of brands including wine from the Bouvet Ladubay stable. A company's top official said the wine brand priced between Rs 2,000 and Rs 2,500 per bottle will be launched in India during the Christmas season. The wine will be imported from the France-based Bouvet Ladubay, which the company acquired recently. It will also launch two more non-aged Scotch Whiskey brands priced between Rs 1,500 and Rs 2,000 per bottle with the liquid being sourced from Scotland. These brands are expected to be launched early next year. Next in line will be Feni, which will be priced around Rs 500 per bottle. It will be launched as a premium brand positioned along with the Tequila brand. The new launches are part of the brand stretch strategy adopted by the company. The official said more such launches are expected during the course of the next year.

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