The Hindu Business Line : Oriflame launches new skincare products

ACTOR AND brand ambassador of Oriflame, Malaika Arora Khan, at the launch of new advanced skin product range in the Capital on Thursday. — Kamal Narang

New Delhi , December 21

Oriflame on Wednesday announced the launch of its advanced skin care products under the Optimals range in India.

The company would launch about 30 products in January and also plans to foray into oral care and dietary products.

Priced between Rs 300 and Rs 1,000, the Optimals range claims to have products that would customise the requirements of individuals and also offer protection against premature ageing.

"Last year, India emerged as the fastest growing market among the 58 countries in which the company operates,'' the Oriflame India Managing Director, Mr Tomas Eriksson, said at the launch of its products here.

He added that the company would invest about 1,00,000 euros (about Rs 59 lakh) by the second half of next year on operational expansion.

He further said that the company has 11 offices in the country, including in Bangalore, Hyderabad, Guwahati and Lucknow and has set up presence in Jharkhand, Kerala and Madhya Pradesh.

Oriflame would continue to focus on its direct sales model. About 30 per cent of the company's total production comes from its manufacturing unit in Noida.

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