The Hindu Business Line : KPMG to bring out more reports

According to Mr Narayanan Ramaswamy, Director, KPMG Advisory Services Private Ltd, about 12 industry reports are brought out each year at present. This is likely to go up to 20 in future.

Specific issues

Future reports will also focus more on sub-verticals or issues within an industry. "Industry today looks at us as an advisor, not an external consultant. Hence, we want to stay away from bringing out general industry reports containing lots of data and address specific issues that corporates are grappling with," he said.

Some areas of focus in the future include retail financing (under the financial services industry) where, according to Mr Ramaswamy, there is a huge potential customer base that banks are yet to address and reforms related to the power sector (under the infrastructure industry).

Another area of focus is the growing retail industry. The firm recently brought out a report on challenges faced by human resources managers specific to the BPO industry.

New areas

Even in broader industry reports, the company plans to look at new areas.

A recently commenced survey focuses on how the next generation of youngsters would cope with change, probably in the year 2015, said Mr Ramaswamy.

The survey is expected to indicate trends and possible pointers to cope with change. Recently, the company brought out a report on the gems and jewellery market in India and the Indian food and beverages industry.

Hiring, ongoing process

To cater to this increase in quantity and quality of research, the company is hiring freshers from management schools and experienced professionals with domain knowledge. At present, there are about 1,500 KPMG employees across nine offices in India, including the company's three divisions of audit, tax and survey.

"There are no targets for hiring. Depending on project requirements, we would take in more people. As of now hiring is an ongoing process for us," said Mr Ramaswamy.

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