The Hindu Business Line : `IT brand image helped other companies go global'

TALKING BUSINESS: Mr R. Viswanathan, Head, Latin American and Caribbean Division, Ministry of External Affairs, delivering a special lecture at the Bharathidasan Institute of Management in Tiruchi. — M. Moorthy

Tiruchi , Dec. 25

Corporate ethics evolved by Infosys, Tata Consultancy Services, Wipro and other major software players have created an unassailable IT brand image worldwide.

The brand image that is taken as the new benchmark for the country's ethics has facilitated the global presence of Indian entities in the manufacturing sector as well, said Mr R. Viswanathan, Head, Latin American and Caribbean Division, Ministry of External Affairs.

Citing the presence of Tata Motors in Korea and Senegal, and Mahindra and Mahindra in the US, he said the ingenuity of Indian companies has evoked admiration and fear in the Western countries.

Mr Viswanathan was delivering a special lecture on `Indian business going global' at the Bharathidasan Institute of Management.

It is not just the macro-money or market, but the paradigm shift in the mindset of Indians that earns them recognition and respect in other countries.

Economic diplomacy has paved way for pharmaceutical majors, including Ranbaxy and Dr. Reddy's Laboratories to make substantial business with the Leftist Governments that accord a special emphasis on health, in Latin America.

Emphasising on energy security, he said the investments made by the Oil and Natural Gas Corporation and private companies, including Reliance, in oil-rich countries augur well. Simultaneously, efforts should be directed at manufacturing bio-fuel.

To fulfil food requirements of the country's growing population he suggested purchase of large swathes of land in the Latin American countries and carrying out cultivation of crops there.

To cater to the large requirements of wood for furniture, forests could be purchased in places such as Guyana where the only pre-condition is re-generation of green cover. Investment in mines in Peru and Bolivia also promises high returns, said Mr Viswanathan.

More Stories on : Events | Pesticides | Tamil Nadu

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page