Business Daily from THE HINDU group of publications Wednesday, Dec 27, 2006 ePaper |
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Info-Tech
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Telecommunications Marketing - Marketing Research Nokia rules handset market: Report Our Bureau
New Delhi , Dec 26 Nokia continues to dominate the handset market in India with 79 per cent market share, according to the TNC CellTrack 2006 report. The report said that Motorola is the brand that has been able to significantly improve its share, by almost doubling it from three per cent in 2005 to seven per cent in 2006. Motorola's gain is possibly Samsung's loss as the Korean firm's market share dropped from six per cent in 2005 to four per cent in 2006. In the CDMA segment, LG has consolidated its position as the market leader with almost every second CDMA handset sold in the market bearing its name. The current 49 per cent market share is an improvement of 43 per cent plus market share it had in 2005, the report said. While Nokia managed to retain its share of the CDMA handsets, Samsung and Motorola have lost market share to eight per cent (from 17 per cent) and four per cent (12 per cent) respectively. On the service provider side, operators seem to be getting better at meeting customer expectations. According to the annual study, the index that measures the strength of the subscriber-service provider relationship improved from 79 in 2005 to 82 in 2006. "The performance of the Indian mobile industry (measured by their ability to anticipate and meet customer expectations) has been increasing consistently over time. "From an industry average TRI*M Index of 55 in 2000, the Indian mobile industry has surely come a long way. Today the Indian mobile subscriber is largely a happy and retained subscriber." The findings seem to be contrary to another report from the telecom regulator, which said that service levels being offered by operators are of poor quality. CellTrack is an annual study being done by TNS since 2000 to better understand the customer purchase behaviour when it comes to handsets and choice of service providers. For 2006, TNS zeroed in on 2,997 mobile users and 1,057 multi-brand retail outlets using a structured questionnaire across the 17 telecom circles, covering both GSM and CDMA service providers.
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