The Hindu Business Line : CII suggests heritage tourism to boost Sivaganga economy

Focus areas
Showcasing the Chettinad heritage, cuisine and traditions
Establishment of an agro food processing centre
Development of human resources

Madurai , Dec. 31

The Confederation of Indian Industry (CII)-sponsored study on `Business potential of Sivaganga parliamentary constituency' carried out by ICRA Management Consulting Services Ltd has identified heritage tourism and arts and crafts, agro food processing and manufacture and development of market for Ahtengudi tiles as three key initiatives for developing the economy of Sivaganga district.

Observing that the economically backward region contributed to around 1.4 per cent to the State's Gross Domestic Product, the study suggested specifically the adoption of a well-defined marketing strategy and support by specially allotted funding. It has recommended showcasing the Chettinad heritage, cuisine and traditions. It estimated an investment requirement of about Rs 150-250 crore for developing the potential in tourism. Notable among the suggestions the study has made is the introduction of a `Heritage on Wheels' - a luxury train service covering the key heritage sites in Tamil Nadu. It emphasised that considering the low-level tourist activity, it would initially be difficult to attract private investment and that the Government should provide incentives to tourism-related projects in the region.

With reference to agro food processing, the study observed that Sivaganga and the adjoining districts together contribute more than 20 per cent of the State's output in fruits and spices and that 64 per cent of total production of Chillies comes from these districts. In addition, production of banana, lemon and guava contributes more than 20 per cent of the State's output.

Agro food processing

As such, it recommended an integrated approach to the establishment of an agro food processing centre that might require funding to the tune of Rs 100-150 crore. This would directly create employment for about 2,000 people while a large section of the farm community would benefit indirectly. In addition, the study suggested the development of human resources in the area through a grass-root level skill development initiative targeted at the unskilled workforce.

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