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Our Bureau

Chennai , Jan. 5

TAM Media Research releases the preliminary findings of the Elite TV Panel. The panel would measure the TV viewership behaviour of the creamy layer of the society — across cable, DTH and CAS homes in Mumbai and Delhi. An `Elite Household' in the panel is defined as one which is SEC A1 owning AC & PC & Car.

Mr L.V. Krishnan, CEO, TAM Media Research, says, "Across the globe, all Elite consumer media studies are recall-based survey measurements. Very few attempts have been made to measure this exclusive set of consumers through a continuous panel-based method. TAM's Elite Panel is the world's first such study to understand Elite consumers' TV viewing habits."

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