Business Daily from THE HINDU group of publications
Monday, Jan 08, 2007
ePaper
Business Daily from THE HINDU group of publications Monday, Jan 08, 2007 ePaper |
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Marketing
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Events States - Kerala BL Club seminar on brand building Our Bureau
Kochi, Jan. 7 The School of Communications and Management Studies (SCMS), Kochi, will organise a seminar on `Winning strategies for Strong Brands' at the college campus on Monday. The talk by Mr K.S. Ramesh, former Executive Director and CEO of Cavinkare Pvt Ltd, is organised under the aegis of the Business Line Club, Kochi chapter.
WINNING STRATEGIES
What are the winning strategies that have enabled some brands to remain very strong for a number of years, while many others have failed to sustain their allure in the fiercely competitive consumer segments in today's highly commercialised society? Based on some world-class brands, Mr Ramesh will elaborate on six winning strategies for building new brands and strengthening existing ones. Over 200 students from management and allied branches are expected to attend the seminar. An alumnus of the IIM-Ahmedabad, Mr Ramesh has put in 20 years with major multinationals such as Procter & Gamble and Du Pont. He was also Regional Marketing Director for South Asia with Reckitt Benckiser.
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