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Anjali Prayag

`Launch in Mysore as scheduled'

A file picture of a Trinethra departmental store in Chennai.

Bangalore , Jan. 8

Trinethra Super Retail Ltd will go ahead with its plans to launch a hypermarket in Mysore soon.

"We are going ahead with all plans made earlier," Mr Sumit Chandna, President, Hypermarkets, Trinethra Super Retail Ltd, told Business Line.

Fabcity, TSRL's first hypermarket, is scheduled to be launched at Mysore in the third week of January, and "we are going ahead in full steam," Mr Chandna said.

Fabcity brand

The company will also, for now, use the brand Fabcity for the hypermarket. Fabcity in Mysore is a 50,000-sq ft hypermarket offering food and grocery items, cosmetics, personal care products, electronics, home appliances, apparels and home products.

Trinethra is also planning 3-4 such hypermarkets in cities such as Bangalore, Coimbatore and Chennai, and some tier-two towns and "there's no change in these plans," according to Mr Chandna. Last week, the AV Birla Group bought out the majority stake in Trinethra held by India Value Fund, managed by GW Capital Pvt Ltd. TSRL currently has 85 stores across the four southern States and posted a turnover of Rs 170 crore in March `06. Prior to the takeover, the South-based retail chain had drawn up plans to have 100 stores in Andhra Pradesh, 50 stores in Bangalore (operating under the brand name of Fabmall), 35 stores in Chennai and eight stores in Kerala by March `07.

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