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Our Bureau

New Delhi, Jan. 8

Whirlpool of India, a subsidiary of the Whirlpool Corporation, today said that buoyed by higher sales in the festive period the brand assumed leadership position in the direct cool refrigerator segment in two months last year. According to the ORG GFK Data for retail sales, Whirlpool attained the leadership position consecutively for two months with a market share of 27.1 per cent in October and 27.2 per cent in November 2006 in value share. The direct cool category accounts for about 70 per cent of the overall refrigerator unit sales and more than half of the value of refrigerators sold in India.

Mr Shantanu Das Gupta, Vice-President, Marketing, Whirlpool of India, said, "We decided to focus on the entry level products which form the bulk of the market with the launch of Genius, last year. The product got well accepted by the customers because of the innovations."

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