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Bangalore, Jan. 8

Subex Azure Ltd on Monday unveiled a new identity for its integrated suite of software solutions. It has named the suite Rocware. The six solutions that form the Rocware suite have been re-branded to reinforce the global nature of the company's business.

This initiative represents the company's effort to integrate overlapping solution offerings following its acquisition of Azure Solutions Ltd in June 2006 and aims to reinforce customer confidence in these ongoing efforts, Subex said in a release.

"The new brand identity clearly articulates our compelling vision of the revenue operations centre," said Mr Sanjeev Gadre, Senior Director (Marketing), Subex Azure.

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