• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Mumbai, Jan. 12

Having bagged the AOR (agency of record) of the Future group, Starcom MediaVest Group has launched a new agency — FutureWorks exclusively for the account.

At a press conference to announce the launch of FutureWorks, Mr Manish Porwal, Managing Director, India-West & South, Starcom Worldwide, said, "We believe the communication needs of a retail brand is fundamentally different from that of packaged goods and other classical categories. To provide focus to the Future Group's opportunities, we decided to create a brand new unit with its own vision, leadership and operating processes.'' With the support of Starcom's specialist services, the agency will apply through-the-line planning and activation to the Future Group.

Mr Dinesh Singh Rathore has been appointed as General Manager India for FutureWorks.

More Stories on : Advertising | New Business

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Everest Industries expands product portfolio

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line