The Hindu Business Line : Picking right partner key for animation cos

As opportunities unfold globally, it is important for animation film making companies to understand and learn a variety of aspects, including preparing for a project, looking for finances and partners for marketing and distribution.

In a session on `Building a movie pipeline' at the two-day Nasscom meet here, experts from the field felt that choosing a right partner was crucial.

Mr Ronnie Screwvala, Chief Executive Officer (CEO), UTV, felt that one should read the fine print with regard to marketing and distribution aspects before entering into agreements. Mr Venkatesh Roddam, CEO, Nipuna Services, spoke on the Pentagonal theory.

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