The Hindu Business Line : SAIL to expand dealer network in South

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Hyderabad Jan. 19 SAIL, the largest domestic steel producer, is expanding its dealer network in south India with the appointment of 92 district dealers in Andhra Pradesh, Karnataka, Tamil Nadu and Kerala.

The expansion also covers the Union Territories of Puducherry, Andaman and Nicobar Islands and Lakshadweep. The objective is to increase steel consumption by making it available in rural areas also at competitive prices.

Senior officials of SAIL, including Mr P. Kulshreshtha, Southern Regional Manager (Long Products), and Mr G.P. Srivastava (Flat Products), interacted with district dealers from AP, north Karnataka and Kerala here on Thursday. A similar meeting for dealers from Tamil Nadu, south Karnataka and parts of Kerala was held in Chennai recently.

According to a press release from SAIL, the dealers would work as partners and supplement marketing efforts to reach SAIL steel to rural areas of south India.

SAIL produced a record 9.33 million tonnes of steel in the first nine months of fiscal 2006-07, operating its existing plants at an average capacity utilisation of 112 per cent. It has set a target production capacity of 22 million tonnes by 2010, from the present 13 million tonnes.

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