• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

New Delhi, Jan. 22

Diamond company DTC, part of the De Beers Group, has launched the Forevermark brand of diamonds in India. The new range comes with a unique identification number inscribed on each one. " We are hosting the new range at premium pricing, with only about 100 retail outlets for sale of the new range," said Ms Cherie Tandon Saldanha, Managing Director, DTC Marketing India Pvt Ltd. Only diamonds that are .30 carats and above would be sold under this brand and the average price each would be Rs 20,000.

India is the third country where the brand has been launched, after Japan and China. The growth rate for the diamond market in the country is about 20 per cent. India accounts for about eight per cent of the global sales of $70 billion of the diamond company and is also the third largest market for the company after the US and Japan.

More Stories on : New Products & Services | Brands | Gems & Jewellery

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Citizen clocks into machinery biz

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line