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Our Bureau

Acquires the remaining 76 pc of SAGE India

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New Delhi Jan. 23 SAGE Publications is looking to move more of its global publishing work into India. Having moved most of its typesetting work to its Indian arm, it will now move production editing, copy-editing, and production management jobs to its recently incorporated Indian arm.

The publishing house, specialising in academic publishing, acquired the remaining 76 per cent of SAGE India. Tied by the FDI regulations when the Indian arm was founded 25 years ago, the parent company owned only 24 per cent and has now acquired the rest for Rs 12 crore.

This, Mr Blaise Simqu, President and CEO of SAGE Publications, said was indicative of their confidence in the Indian market.

"Our sales are currently at $200 million and we typically double in total sales every five years — a growth which is well above industry trends," said Mr Simqu, adding that the Indian arm had grown even faster than that.

"We have looked on rather smugly in the last few years as suddenly the rest of the publishing world has discovered India and having a shiny new Indian operation has become the latest corporate requirement," said Mr Stephen Barr, Managing Director, SAGE London.

India is not just a great place to offshore work, but Asia is also a booming market for SAGE. According to Mr Barr, the new Singapore office was in line with the company's plan to focus on the Asian market. SAGE plans to expand its portfolio and sees potential in the scientific and technical and medical books market. It particularly sees growth opportunity in publishing training material for teachers.

Law publications would also be an area for SAGE India. However, Mr Vivek Mehra, Managing Director of the Indian arm, who takes over from the former MD and non-executive Chairman, Mr Tejeshwar Singh, added that exploring vernacular publishing, starting with translations of its social sciences list was the most exciting project on SAGE India's agenda.

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