The Hindu Business Line : `Strategy key to achieving goals'

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Chennai Jan. 25 "Without strategy, you will know where to go, but not how. Without strategy, you will require three times the life span of your professional time to achieve what you wanted to and you will spend three times the money. Also, you will trouble more people and you will lose your professional identity," Mr J.S. Shekar, Executive Director, Sinar Jernih (India) Pvt Ltd, told the students of Guru Nanak Institute of Management.

He was speaking on `Process of Management and Planning in anticipation', at a Business Line club lecture series. He further said, "Strategy is devising the most viable option to achieve a goal, while planning is identifying the process to implement the strategy."

Good Manager

The basis of strategy is to understand goals, evaluate opportunities and threats, plan preventions and exigencies. A good manager looks at how to prevent problems, whereas the inexperienced will look at how to solve the problem. Here anticipatory planning plays a major role.

"Before laying down a strategy, ask where you want your strategy to take you, evaluate your strengths and weakness, match your company's strengths to market needs. What is the situation today? And, how are we going to reach it," he advised.

Strategy should be fluid and not fixed, as there could be changes in your environment, be it political or economical, he said. "It is we, the consumer, who encourage unethical practices." Ethical practices promote rightful competition, whereas cut-throat competition leads to unethical practices, he added Besides the students of management, others present were Dr John Morais, Principal, Guru Nanak College; Prof Appala Raju, Dean, Guru Nanak Institute of Management; and Dr Radha Padmanabhan, Director, Guru Nanak Institute of Management.

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