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Our Bureau

Mumbai, Jan 25

ICICI Prudential Life Insurance has tied up with Hariyali Kisaan Bazaar, the rural business arm of DCM Shriram Consolidated Ltd (DSCL), for distribution. As a partner, Hariyali Kisaan Bazaar can distribute ICICI Prudential's plans to customers across its rural business hubs, said a press release.

Hariyali Kisaan Bazaar has over 50 outlets catering to farmers in Punjab, Uttar Pradesh, Haryana, Rajasthan and Uttaranchal. Under the agreement, ICICI Prudential will deploy financial services consultants at Hariyali's hubs.

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