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Kochi, Jan. 29

The Coimbatore-based SP Apparels Ltd, which has acquired Crocodile India last year, has opened its first company-owned exclusive Crocodile retail store here on Monday. Inaugurating the new showroom, Mr P. Soundararajan, Managing Director, SP Apparels, said, "We are delighted to unveil this first of its kind exclusive company-owned Crocodile store at Kochi.

This new concept of international store format coupled with the Grey brand identity will enthuse the Indian youth in terms of emerging fashion trends." Under the Crocodile brand, the company is planning to introduce new collections for men's formal wear as well as emerging fashion collections for techno savvy youth.

More Stories on : Retailing | Readymade Garments | Kerala

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