Business Daily from THE HINDU group of publications Tuesday, Jan 30, 2007 ePaper |
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Marketing
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Strategy Variety - Interiors & Homes Villeroy & Boch enters India Our Bureau
Talking to reporters here, Ms Sanjana Chauhan, Vice-President (Marketing) of Villeroy & Boch in India, said the stores would bring in the recently introduced `New House' philosophy by the company worldwide, introducing a new ambience and offering Indian customers a world-class experience in retailing. The store also housed a functional kitchen. "We plan to organise events around the kitchen to add a new dimension to shopping," the store manager said.
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