• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Advertisement

Mumbai Jan. 30 Starcom MediaVest Group has set up a new specialist solutions unit that will focus on lifestyle marketing and communications.

Ms Anjana Sharma, who joined the media network in August 2006, will head the unit branded C.

Commenting on the new initiative, Mr Ravi Kiran, CEO-South Asia, Starcom MediaVest Group, said, supported by a strong economy, buoyant personal income trends and growing consumer eagerness to spend, the lifestyle products and services sector is witnessing exemplary growth. On one hand, Indians are getting richer and on the other, they are no longer shy of spending on themselves.

Many international lifestyle companies, several of which have set up operations in India, have noticed this trend and many more are on their way.

Simultaneously, many Indian brands are attempting to establish a strong presence in the sector. "We see a significant opportunity in providing marketing and communication consulting service to these brands, through our dedicated sector vertical," Mr Kiran added.

More Stories on : Advertising | Lifestyle | Brands

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Health organisations urge Novartis to drop patent case

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line