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Coimbatore Feb. 2 Crocodile apparel brand opened its exclusive retail store in Kochi early this week. The new showroom in international store format encompasses 1,100 sq ft floor space in the elite Baypride Mall area in Kochi's marine drive.

It will showcase the entire range of new fashion collections introduced by the new brand owner, SP Apparels Ltd, which after its taking over late last year has given a total makeover to the `Crocodile' brand.

Mr P. Sundararajan, Managing Director of SP Apparels, in a communication announcing the showroom inauguration, said the new `grey' brand identity acquired by `Crocodile' is to symbolise youth and is targeted at the `young-at-heart' consumers.

The company owned showroom will display formals, casuals, smart casuals in shirts, trousers, jeans and T-shirts and it will soon turn into a hub for fashion garments attracting existing and new customers.

Crocodile has plans to introduce new collections in men's formals and fashion garments for the techno-savvy youth.

Mr Sanjay Chandrashekhar, Vice-President (retail), SP Apparels, said with a view to exploring multiple retail formats to increase its reach to the targeted customer groups, the company has initiated talks with several established retail stores to increase the brand presence and visibility.

It has also planned to roll out seven more company owned `Crocodile' stores. The format stores would also be made available to franchisees in metros and tier-2 cities.

More Stories on : Retailing | Readymade Garments | Tamil Nadu

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