Business Daily from THE HINDU group of publications Saturday, Feb 03, 2007 ePaper |
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Marketing
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Retailing Su-Raj Diamonds sets up exclusive factory outlet Our Bureau
The company has invested about Rs 40 crore on these initiatives. Su-Raj also plans to open another factory outlet in Goa in six months at an investment of Rs 40 crore. Mr Jatin R. Mehta, Chairman and Managing Director, said, "The factory outlet will allow the company direct access to and interaction with the end consumer, which will help the company understand the consumer better and develop products that are market oriented. The factory outlet will sell a wide range of diamond studded, plain gold and gemstone studded jewellery. The jewellery would offer value for money and comes with a buyback policy."
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