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Our Bureau

Mumbai, Feb. 2

Leo Burnett has launched a new division - Leo Financial to cater to its financial brands. According to Mr Arvind Sharma, Chairman and CEO, "To manage the complexity of brands and offerings and appeal meaningfully to consumers, today's financial sector players need not only credentials, scale and financial brilliance, but they also need astute marketing.

Agencies partnering clients in managing financial brands need to put together teams that understand finance, government regulatory policies, consumer behaviour, brand architecture and communication - all the same time. Looking at this need, we have launched Leo Financials." Leo Financials' first major campaign is for UTI Mutual Funds.

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