The Hindu Business Line : Dade Behring plans to increase its market share

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Chennai Feb. 3 The $1.7-billion US-based Dade Behring, a major player in the global clinical diagnostics segment, plans to increase its market share in India with a series of customised initiatives such as seminars, research grants and work flow management resources.

India is one of the fastest growing diagnostics markets in the world, estimated to be about $200 million and growing at 15 per cent, according to Dr P. Siva Kumar, Director Sales and Marketing, Dade Behring. He said the company has 12 per cent of the Indian market.

The company plans to host an international colloquium on `Managing the contemporary clinical laboratory' in Chennai on February 4 and 5. Mr Jean Luc Devleeschauwer, Regional Vice-President, Asia Pacific, Dade Behring, said that this seminar would bring quality experts from the College of American Pathologists to discuss the latest developments in healthcare initiatives.

The company's products were earlier available in India through a distributor agreement with Ranbaxy Laboratories. Customers in India now have access to the full complement of Dade Behring products, he said.

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