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Pune Feb. 5 Raymond Apparels Ltd today announced the launch of Notting Hill, a new brand of men's apparel, marking its entry into the Rs 5,300-crore-strong popular price segment of ready-to-wear clothing in India.

The new brand will first be rolled out in Pune, followed by the rest of Maharashtra, and will be available through 400 outlets, including 150 exclusive stores, across the country by the end of the year.

Mr Shreyas Joshi, President RAL, said the sales from the Notting Hill range were expected to be between Rs 30-40 crore in the first year.

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