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New Delhi Feb. 5 The premium French lifestyle brand Lacoste, on Monday, announced its foray into the footwear category in India, with the launch of its Spring/Summer 2007 collection.

"Changes in the attitude of the Indian consumer towards stylish and trendy footwear, and a shift from using sports shoes on casual occasions to specific event-oriented footwear, along with favourable response to our apparel line has encouraged us to launch the complete range of footwear for men and women. Our footwear range will offer more than 100 styles and designs, said Mr Vikas Gupta, President and CEO, Lacoste India. "We are certain that the brand's footwear will set a new benchmark and help in the evolution of the footwear category in India," he added.

The range that was first introduced in France in 1986 is targeted primarily at the young adults in India and comprises three sub collections — Club, Sport and Sportswear. The range is priced between Rs 2,100 and Rs 15,000 depending on the sub category. The company plans to promote its footwear through catalogues specifically designed for customers and through the print media apart from other means.

The company also plans to open around five to ten outlets, over 3,500 sq ft each, across India in the next two years. "We plan to open the stores mainly in malls and some in very specific high street locations," Mr Gupta said. Lacoste also plans to introduce its range of leather goods comprising belts, handbags and wallets amongst other items in India in the next three to six months.

While the brand's current global turnover is around 1.5 million, it expects to touch the 2-million mark by 2008.

As far as its Indian revenues are concerned, Mr Gupta said, "Though the brand's revenues in India have doubled in the last two years, it still remains in single digit percentage of the global turnover. But with our aggressive expansion plans and with the introduction of new categories in the Indian market, we plan to double our current turnovers in the coming two years."

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