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Our Bureau

NEW BRAND IMAGE: The South Indian Bank Chairman, Dr V. A. Joseph, and brand ambassador Mammootty, alongside the new logo of the bank.

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Kochi Feb. 5 South Indian Bank unveiled its new corporate logo, the symbol of two hands strongly clasping on to the pillar that is the South Indian Bank. The Malayalam actor Mammootty unveiled the new logo in Kochi on Monday.

Speaking at the unveiling function, Dr V.A. Joseph, Chairman of the bank, said that the hands depicted in the logo represented the loyal customers on top and the bak employees below.

"Many people do not realise how much we have evolved. Our new logo will project the significance of this transformation to the public around the world. It is a positive sign of change that has re-energised our staff members and caught the attention of our customers who understand that South Indian Bank is dedicated to relationships built on trust," he said.

The visual identity of the bank consists of cardinal red and white colours.

Red represents energy, creativity as well as joy and warmth. By embracing this colour for its new logo, the bank is giving its customers the connotation of the continuing growth of ideas and concepts of warm relationship.

The new logo is meant to convey that the bank is on the cutting edge of new technology.

It is a combination of forms that suggest a stylised letter `S.' The letter `S' here represents service, strength, smartness, support and safety, a press release said. For the bank that has emphasised on personalised customer service during the 78 years of its existence, the letter `S' above all represents service.

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