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Eastern Condiments' plan

Our Bureau

Bangalore, Feb. 6

Eastern Condiments has made a foray into the private labelling segment with a tie-up for supplying curry powder to leading retail chain Fabmall.

"Our focus is to emerge as a leading brand in curry powder in the country as well as exports," said Mr Navas Meeran, Managing Director, Eastern Group. The Group, with an overall turnover of Rs 200 crore, has a diversified business, which includes tread rubber, mattresses, garments and packaged drinking water.

Eastern Condiments Pvt Ltd, the flagship company of the Group, recently introduced its distributor-to-entrepreneur model in Bangalore.

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