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Our Bureau

Bangalore, Feb. 7

Sachin Tendulkar has partnered with the retail major Future Group and the education and health services company Manipal Group to launch a new range of products. The new product lines, expected to be launched just before the World Cup, would include health supplements, sports goods, fitness equipment and lifestyle accessories. The products, marketed under the brand names S Drive and Sach, would be retailed across all Future Group formats such as Big Bazaar, Central, Planet Sports and Manipal Cure and Care.

"India is the most under-branded country in the world. Through this association with Sachin, we believe these brands will gain mass acceptance," said Mr Kishore Biyani, CEO, Future Group, at the signing of the agreement. Sachin Tendulkar said that he shared common core values of being a `proud Indian' with the Future Group and Manipal Group. "In this association, I have given my name as these products reflect my values."

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