The Hindu Business Line : Kolkata to host global tea meet in October

Advertisement

Kolkata Feb. 8 The Third India International Tea Convention will be held here from October 31 to November 2, 2007. The first such convention in 2000 was held in New Delhi and the second in 2003 in Kolkata. "Henceforth, it will be held every year, alternatively in north and south India," said Mr M. Dasgupta, Secretary-General of Indian Tea Association.

The convention, to be organised jointly by the Consultative Committee of Plantation Associations and the Tea Board in partnerships with the Indian Merchant Tea Exporters' Forum and the Federation of All India Tea Traders Associations, will have three components — technical sessions, exhibition and tea tasting forum. "The tea tasting forum will not be the usual technical tasting by tea brokers but a forum to showcase a wide variety of Indian tea in a structured way," Mr Dasgupta said.

Emerging retail

The focus on this year's convention, as indicated, would be on marketing with an accent on exports. "The flavour will be the emerging retailing, covering sourcing options, vending options and other such issues to examine how tea fits into the new scenario that is gradually unfolding," he said. Dr Dasgupta said that this had become important because, in addition to brand promotion, the marketing and selling of tea too were taking place through new channels.

Internationally, new markets were emerging, he said. The western countries, he felt, were no longer considered important markets; instead, West and Central Asia countries, particularly UAE, Iran, Kazakhstan and even Pakistan, held out big promises. .

More Stories on : Tea | Events | West Bengal

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Robusta futures trading at 3% premium to LIFFE

New shift

Spot rubber weak on lack of buying support

Open market sugar prices dip below PDS rates

Kolkata to host global tea meet in October

`Farming hit due to neglect of water bodies'

Crisis in dairy sector as milk yields fall sharply in AP

Plea to raise milk purchase price

CCEA clears Rs 2,200-cr subsidy to Nafed

RM seed futures down on weak spot prices

Plea for excise duty on refined oils opposed

Rapeseed extraction exports rise

Suguna Poultry forays into layer segment

Agri varsities' meet in Coimbatore