Business Daily from THE HINDU group of publications Friday, Feb 09, 2007 ePaper |
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Info-Tech
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Telecommunications Marketing - Strategy Variety - Entertainment & Leisure Now, Nokia handsets for gaming Our Bureau,
"We are talking to partners both for content and technical assistance," said Mr Vineet Taneja, Director, Multimedia, Nokia India, which plans to offer individual and community gaming. "The international experience in the area of gaming has been that unless you have local content, it doesn't work. We are talking to content providers both within the country and abroad," said Mr Taneja, adding that the company still has to work out a business model for gaming. Nokia's N-Gage QD, marketed as a gaming mobile, is already available here. "It's a myth that India still has to catch up with the rest of the world where mobile technology is concerned. Nokia's India launches come very soon after its international ones," says Mr Taneja. The country for example, says Nokia, is the third to experiment with mobile TV. Currently Nokia is conducting DVB- H trials, the technology that allows you to watch TV on the mobile, with Doordarshan. It is hopeful of other broadcasters adopting its mobile TV solutions soon.
Convergence
Nokia is also promising convergence of devices and Internet services by introducing cameras and music players on its phones with solutions to share them easily on the Web. To coincide with the launch of its new handset, the Nokia N93i, the company announced a mobile film award in association with filmmaker Mr Subhash Ghai's institute, Whistling Woods International and Mediamatics Entertainment Pvt Ltd. Winners will get an opportunity to do a six month course at Whistling Woods, and two runner-ups will win sponsored trips to Universal Studios, and all three will win a N93i which is priced above Rs 42,000.
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