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Our Bureau

Mumbai, Feb. 11

The ADAG Group-promoted Jump Games has acquired exclusive mobile gaming rights for the `King of Cool' Fido Dido. He is the brand icon for Pepsico's 7 Up. Jump Games has signed a two-year worldwide contract with Honest Entertainment to create and distribute mobile game titles based on Fido Dido across the world.

Honest Entertainment is founded by the creator of Fido, Joanna Ferrone. The first mobile game Fido Dido is ready for release and will soon be out on leading networks worldwide. Mr Salil Bhargava, CEO, Jump Games, said: "Our first arcade game is going to be out shortly and we're on our way to creating a few more games including a 3D Fido Bowling title."

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