The Hindu Business Line : Discovery Travel showcases Asian street food

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Chennai Feb. 12 Be it shark's fin on the corner of a Thai street, or deep-fried fermented tofu in the night markets of Taipei, or tandoori chicken in one of those narrow lanes of Amritsar, street food has always been one of the cornerstones of Asian life. Street food and drink can often bring an insight into the history of the city's people, the geography of the land and is one of the best ways to taste authentic local culture, believes Discovery Travel and Living.

The channel's latest series — World Café Asia — is based on that belief and the channel hopes to stir up viewers' appetite through the show. The eight-episode (30 minutes each) show, which is currently on air in India, will also air in Asia, Latin America, the UK and the Pacific Rim, says Mr Aditya Tripathi, Vice-President (Lifestyle), Discovery Networks India.

In each episode of World Café Asia, Mr Bobby Chinn, a chef and Vietnam-based restaurateur himself, will escort viewers to the best markets in key Asian destinations to experience a variety of their most well-known and delicious dishes. "In each city, viewers also get up close and personal with local street vendors, as they reveal the essence of each unique recipe and tutor Mr Chinn on its preparation," says Mr Tripathi.

After shooting in Penang, Bali, Singapore, Kuala Lampur, etc, Mr Chinn was in India today to uncover the local delicacies of Jaipur and Amritsar.

Indian cuisine

Asked how different the cuisine available in Jaipur and Amritsar was, Mr Chinn said, "I love Indian cuisine and when I tasted it for the first time, I was very young, so it is an absolute privilege for me to be here and eat this food." The only thing one can complain about this food "is that in case you are a weight watcher, this is the last place you would want to be," adds Mr Chinn.

On whether the CAS rollout in Mumbai, Delhi and Kolkata from January this year would affect the channel's viewership, Mr Tripathi said, "Since our channel is mostly viewed by the upper segment of society, the rollout of CAS would not have any major impact on our viewership." However, he admits that homes in the CAS-mandated zones of these metros form a considerable portion of the channel's audience.

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