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Agri-Biz & Commodities - Dairy & Dairy Products
Britannia to test-market curd

Our Bureau

Bangalore, Feb. 21

Britannia Milkman is to test-market its Daily Fresh Dahi in Bangalore. Mr Anupam Dutta, Head of Dairy Business, Britannia Milkman, said: "This launch is in line with the emerging trends of quality, convenience and wellness that consumers are seeking, coupled with newer retail formats. Even products that were "made at home" now have a growing presence in the branded and packaged goods segment. Consumers are increasingly seeking products for a healthier lifestyle and Daily Fresh Dahi caters to that." Britannia Milkman range of dairy products, include cheese, butter, ghee and dairy whitener.

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