Business Daily from THE HINDU group of publications
Saturday, February 24, 2007
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MARKETING

STRATEGY
Airtel ties up with Star Vijay
Mobile service provider Airtel has tied up with Tamil channel Star-Vijay to co-brand and promote its new reality show `Super Singer Junior' that targets children aged 6-14 years. The show is aimed at spotting singing talent among children of this ... More

CNBC Awaaz to launch new talent show
As TV news professionals and anchors rapidly join the ranks of celebrities with their own set of starry-eyed fans, CNBC Awaaz is launching a talent show called Khud Par Karo Yakeen to spot women with a flair for news ... More

FOREIGN DIRECT INVESTMENT
PM wants expert group to review FDI in retail
Govt decision to be based on group's report More

IPR
Novartis case: Conversion of writ petitions referred to CJ
A Division Bench of the Madras High Court, which has been hearing a batch of petitions by Norvartis AG against challenging the rejection of its patent application by the Assistant Registrar for beta crystalline form of imatinib mesylate, ... More

HUMAN RESOURCES
Titan's initiative to motivate sales staff
Motivating frontline sales staff and restraining exits are two of the biggest challenges facing the retail sector today. "People in the frontline are key to the brand's success," says Mr Sandeep Kulhalli, Business Head, Retailing Services ... More

PROMOTIONS & OFFERS
World Cup official sponsor
Diageo's Johnnie Walker brand of whisky has announced its official sponsorship for the ICC Cricket World Cup 2007. With a new logo and baseline, `Live the Game', Johnnie Walker will launch a marketing programme under the concept ... More

RETAILING
Pantaloon to invest Rs 1,000 cr in Kerala
Pantaloon Retail India Ltd, which runs multiple retail formats in the country, is to invest close to Rs 1,000 crore in Kerala within one year to set up a chain of retail stores in various parts of the State. Plans are afoot to open 12 Big ... More

Procure more
WAL-MART MEET: The Union Minister for Agriculture, Mr Sharad Pawar, flanked by (from left) the Wal-Mart Vice-Chairman, Mr Mike Duke; the Bharti Enterprises Chairman, Mr Sunil Mittal; and the Joint Managing Director, Mr Rajan Mittal, at a meeting ... More

MARKETING RESEARCH
SAP bags top slot in IDC survey
SAP India has bagged the top slot in the enterprise applications category annual Dataquest Customer Satisfaction Audit survey 2007 conducted by IDC. The category covers enterprise resource planning, customer relationship ... More

OUTLOOK
`Tata Sky set to reach top slot by August'
DTH service is also likely to become more affordable More

PEOPLE
Jishnu Sen joins Grey Worldwide
Grey Worldwide India has announced that Mr Jishnu Sen has joined the company as Mumbai Branch Head. He will assume responsibilities for Grey Worldwide and will report to Mr Nirvik Singh, Chairman and President, Grey Global Group South and ... More

NEW PRODUCTS & SERVICES
SKF India launches power transmission products
To source them from global vendors More

Tata Coffee to launch Eight O'Clock in Russia, CIS
Plans more Mr Bean Junctions in India More






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Top Stories
`Steel prices set to go up after Budget'

`Lesser chance of post-Budget sell-off now'

RBI to pay graded interest on CRR balances

Forex reserves rise $4 billion

The rupee: Lamb at home, tiger overseas

Supply gap behind rise in cement price: Chidambaram

Govt will take steps to contain inflation: Kalam

January crude output up 4.7%

Railways freight earnings up 16.6% in April-Jan

Looking back
Feb. 11-Feb. 17
Love is the theme now for jewellery companies

Insurers on marketing drive for pension plans

Atlas Cycles sees huge potential for electric bikes

Zenotech scouts for overseas partners for biosimilar products

Mumbai plumps for CAS faster

Norway's Orkla acquires MTR Foods in $80-m deal



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