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Kochi, March 4

Amara Raja Batteries has launched a road show-cum-awareness programme for Amaron automotive batteries as part of its campaign to build brand awareness and reach out to a larger audience in Kerala market.

A branded mobile van sporting the colour of Amaron was flagged off from Kochi to commence a month-long tour. The van will traverse the length and breadth of the State and will cover nearly 100 towns and cities in the 30-day road show. The company's sales and services network in Kerala includes 6 frachisees, 5 Pit stops and over 700 active retailers.

More Stories on : Strategy | Automobile Components | Brands | Kerala

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Amara Raja road show

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