Business Daily from THE HINDU group of publications Monday, Mar 05, 2007 ePaper |
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Marketing
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Strategy BMW plans price cut on locally assembled cars Mayur N. Shah
The company will slash prices across the range due to the implications of the Budget, such as fall of peak rate of basic Customs duty from 12.5 per cent to 10 per cent, levy of one per cent as education cess with immediate effect and reduction of Central sales tax (CST) from four per cent to three per cent effective from April 1. Skoda has announced price cuts of up to Rs 24,000 on the Octavia and Laura model ranges effective from March 1. BMW is awaiting clearance from the management and for all implications to be effective from the aforesaid dates; hence, the price reduction will only be highlighted with effect from April 1, a company spokesperson said. He added that for March, the company would not pass on the additional education cess to customers. Other similar players, like Honda, have refrained from any reduction; in fact, company officials have hinted at a price hike of 1-1.5 per cent hike across the range of locally assembled cars (Civic, City and Accord) due to the education cess levied effectively from March 1. The Honda CR-V, the only completely built unit model in the Honda portfolio, is likely to cost more too. DaimlerChrysler India, another maker of luxury cars, has refrained from changing the prices of the C- Class, E-class and S-class models that are locally assembled. The introduction of additional education cess will not be passed on to customers, a company spokesperson said.
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