The Hindu Business Line : Tuesday, March 06, 2007

AWARDS & HONOURS
O&M bags agency of the year award
Keeping up the trend followed over the years, it was O&M which was nominated as the agency of the year at the 40th Abby Awards held at the Turf Club in Mumbai. Grey Worldwide and Everest Brand Solutions also got to share some of the limelight .. More

IPR
Patent law should have guidelines to follow: Novartis
There were various judgments of the apex court ruling that the laws should incorporate sufficient guidelines. More

ALLIANCES & JOINT VENTURES
Eros signs deal with Sony TV
Eros International has signed an exclusive deal for a package of its films to be broadcast on Sony Entertainment Television. The deal comprises a slate of released films, including recent ones like Salaam-E-Ishq and ... More

ADVERTISING
Sony sells ad inventory for World Cup
Betting on surge in viewership during prime time More

PROMOTIONS & OFFERS
`Dream bike' as bumper draw
It was a prize that many people would only dream of. But for M. Satish, Assistant Manager - Engineering, Varroc Engineering Pvt Ltd, Aurangabad, it was more than a dream come true when he won a Harley-Davidson Heritage Softail bike, presented ... More

ONLINE MARKETING
Prism Tech interactive kiosks
Prism Technologies, a $10-million US-based technology company, plans to enter the Indian market with its digital signage and interactive kiosks that could be used as marketing tools. The kiosks were installed in a few retails ... More

OUTLOOK
Dockers plans big retail push
Dockers will pursue an aggressive retail push in the country enabling consumers to experience a `luxury lifestyle' brand. Travel, style and adventure will form the themes around which Dockers will now be positioned. "This repositioning ... More

PEOPLE
New Mudra Creative Director
Mudra Advertising has a National Creative Director. Mr Bobby Pawar, an old Ogilvy & Mather India hand, will move from his current assignment in BBDO Chicago to take over Mudra's national creative responsibilities. He will return More

TRENDS
Glivec raises concerns on post-marketing study
Novartis' programme of assisting cancer patients with free medicines More

NEW PRODUCTS & SERVICES
Orchid Designs launches new brand Tuscany
Modular kitchen manufacturer Orchid Designs Pvt Ltd that owns the Cookscape brand is diversifying its product portfolio. According to a press release, it has launched a new brand called Tuscany that will offer kitchen appliances, chimneys, ... More

Usha unveils new range of fans
Usha International Ltd (UIL) has launched a range of fans and other appliances. At a press conference to announce the launch, company officials said the company had strengthened its tie-up with the US-based Hunter Fan Company to tap the ... More

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E-paper anouncement
Brand Quest

Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Top Stories
No rollback of price hike, say cement cos

Glivec raises concerns on post-marketing study

FMC warns against trading on foreign bourses

Venture Capital firms' move to recruit, retain talent

The potential fallout of Basel II

Zinc may rebound on low inventories

When roads take to jute

Freight corridor: 15 cos submit EoI for advisory services

Looking back
Feb. 25-Mar. 3
`$30 b investment in retail sector within 4-5 years'

Café Coffee Day, Barista to expand overseas operations

Rlys catches on to volumes game

Oil marketing firms losing Rs 100 cr a day

Car sales on a high in February

Visa hopes to cash in on World Cup fever